You Already Did the Work. Now Keep It Working for You

Hey Coach, 

One of the things I've been thinking about lately is how often coaches create something valuable, use it once, and then move on. 

You have a great conversation with a recruit. You answer an important question from a parent. You explain something about your program better than you ever have before. 

Then you hang up the phone and start the next task. 

What if that 20-minute conversation could keep working for you after the call ends? 

That's one of the productivity ideas I've been encouraging coaches to experiment with: 

Take something you're already doing and find ways to get multiple outputs from that one input. 

A recruiting call is a perfect example. 

One Recruiting Call Can Do Six Jobs 

I've been encouraging coaches I work with to record their recruiting calls, with the recruit knowing the call is being recorded. 

Why? 

Because that one conversation can become much more than a recruiting call. 

1. It can make you a better recruiter. Go back and listen to the questions recruits are asking. Did you answer them well? Did you talk too much? Did you actually uncover what mattered to the recruit? Those calls become real training film for your recruiting.
2. It can build your recruiting playbook. If recruits repeatedly ask about playing time, academics, cost, development, team culture, or what happens next, capture your best answers. Over time, you're creating a library of language your entire staff can use.

Think about what that does when you hire a new assistant. Instead of telling them, "Here's how we recruit," you can actually show them. 

3. It can create your content. The questions recruits are asking you are probably the questions other recruits have too. Turn those questions into social posts, videos, emails, or texts that address what prospects actually care about.
4. It can improve your follow-up. Use the transcript to create a more specific post-call message: "You mentioned X was important to you. Here's the information I promised you about that..." Your follow-up gets faster AND more relevant. 
5. It can improve your CRM. Save the recording link with the recruit's record. Now your notes aren't dependent on what you remembered to type five minutes before practice.
6. It can help you decide what happens next. Put the transcript into ChatGPT and ask it to evaluate the conversation. What questions did you fail to ask? What concerns surfaced? What matters most to this recruit? What would be a logical next conversation or micro-commitment that creates movement?

Now think about the leverage. 

You spent 20 minutes on the recruiting call anyway. 

But instead of getting one result from those 20 minutes, you've created recruiting training, staff onboarding, content, follow-up, better records, and a plan for your next conversation. 

Look for Leverage, Not Just More Time 

This is a big part of what I mean when I talk about helping coaches Win the Day. 

We're always looking for another productivity app, another shortcut, or another hour in the day. 

Sometimes the better question is: 

"How can the work I'm already doing keep working for me?" 

Try it this week. 

Pick one recruiting call and see how many useful outputs you can create from it. 

Because becoming more productive isn't always about doing things faster. 

Sometimes it's about making the work you've already done more valuable. 

Have a great week. 

Win the Day. 

Mandy Green
Helping coaches win at work without losing at home. 

If you'd like to book a free 30 minute strategy call with me, book your call here: https://calendly.com/busy-coach