What's the One Recruiting Activity That Predicts Success?

Hey Coach, 

I was reading an article this week that introduced a concept called a Moneyball Stat. The idea came from baseball and was made famous by Billy Beane and the Oakland A's. Instead of trying to measure everything, they focused on identifying the one statistic that had the biggest impact on winning games. 

It got me thinking about the recruiting systems I help coaches create through my Recruiting Made Simple program. 

Over the years, I've noticed that the coaches who consistently recruit great classes don't necessarily work more hours than everyone else. They simply know which recruiting activities create the biggest return, and they make those activities non-negotiable. 

Most coaches measure the wrong things. They look at commitments, campus visits, signing classes, or rankings. Those numbers matter, but they're lagging indicators. By the time you're looking at them, the recruiting cycle is already over. 

The better question is this: 

What daily or weekly recruiting activity is most likely to produce those results six months from now? 

That's the number I'd want to track. 

For one coach, it might be having five meaningful recruiting conversations every day. For another, it could be sending three personalized follow-up videos before leaving the office. Another coach may find that scheduling two campus visits each week is the activity that consistently leads to commitments. 

It’s important to find the activity that moves recruits from one recruiting mile marker to the next, then protecting time to make sure it happens every day. 

Think about your own program for a minute. 

If you had to pick one recruiting activity that has the biggest impact on building the class you want, what would it be? 

Once you've identified it, stop hoping you'll get to it. 

Track it. 

Schedule it. 

Protect it. 

Adding a goal number to work towards gives you an objective target to hit.  You either hit it or you don’t.   

Recruiting success rarely comes from one great visit or one incredible phone call. It's usually the result of hundreds of small actions repeated consistently over time. 

Here's your challenge for this week. 

Ask yourself: 

"If I could only measure one recruiting activity every day, which one would have the biggest impact on my future recruiting class?" 

Write it down. Track it for the next 30 days. See what happens. 

I've learned that recruiting becomes much less stressful when you stop chasing outcomes and start mastering the daily behaviors that create them. 

To your success, 

Mandy Green 

P.S. One of the biggest mistakes coaches make is measuring only the scoreboard. The best recruiters measure the behaviors that eventually change the scoreboard. Find your recruiting lever, commit to it, and let consistency do the heavy lifting. 

If you want to set up a free strategy call to talk through this with me, book a call here: https://calendly.com/busy-coach